Izingcezu Zasehlobo Ezilula -Imodeli yaseDanish u-Mathias Lauridsen uhlangana futhi nomdondoshiya wemfashini osheshayo i-H&M ukuze embule ingxenye yeqoqo lezingubo zabesilisa zehlobo lika-2013. Ethathwe endaweni ekhanyayo futhi ekhululekile, uMathias ugqoke ukukhethwa kokubukeka okungavamile okuhlanganisa amathoni angapheli angathathi hlangothi namathunzi acacile futhi adlalayo, njengamakhorali, ama-turquoise kanye nohlaza lwehlathi. Ngokugxila emigqeni ehlanzekile nezingubo ezibalulekile, umkhiqizo uphinda ubuyekeze izingcezu zasehlobo zakudala, njengezikhindi zaseBermuda noma ibhulukwe lelineni ngendlela yesimanje, ngenxa yendlela elula, kodwa ngesikhathi esifanayo ekhangayo njalo, indlela yesitayela.