Iqoqo lesibili elinesihloko esithi ‘Falling Softly’ MASS’ liletha umuzwa omusha wenjabulo, inkanuko nenkululeko ezimpahleni zabesilisa zasemgwaqweni. Egqugquzelwe ama-paratroopers, umklami u-Mass Luciano unqume ukwenza umfaniswano ohlangabezana nezidingo zendoda enesibindi, ekhuthele, yesimanje enomuzwa wokungesabi wokuzidela.
I-MASS Branded Iqoqo lesibili elinesihloko esithi, 'Falling Softly', liletha umuzwa omusha wokujabula, inkululeko nokuyenga ezimpahleni zasemgwaqweni zabesilisa. Egqugquzelwe ama-paratroopers kanye nezinkumbulo zakhe zokukhulela emndenini wezempi, umsunguli kanye nomklami uMass Luciano wanquma ukwakha umfaniswano ohlangabezana nezidingo zendoda yesimanje enesibindi, esebenzayo, onomqondo ongesabi we-adventure. Sithanda ukumbiza, i-MASS Trooper.
Iqiniso ku-MASS I-Brand, ukugqamisa kwefomu lowesilisa kubalulekile, ngakho-ke ukusika nokulingana kwezingubo - kusukela kumabhulukwe abilayo nezikhindi ezinezintambo kuya kuma-sweatshirts okunitha namajakhethi ebhomu - sebenzela ukunweba amahlombe, ukugcwalisa isifuba nokunciphisa ukhalo. ukufeza ukubukeka kowesilisa, ukugijima. Ngokuvumelana nale mantra, i-MASS Branded ithathe isinyathelo esengeziwe sokuqhubekisela phambili leli qoqo ngokusebenzisa ubuciko, amasu okwakha ukuze kwakheke amabhande afana neparachute Eshembeni Le-Impact elingenamikhono, eligqamisa izingalo kuyilapho liveza inani elifanele lesikhumba ezinhlangothini ze-Impact Shirt. isisu.
Phela, indoda enesibindi sokugxumela endizeni yindoda engananazi ekhombisa isikhumba esincane - umbono i-MASS Branded eqhubeka nokuwenza ngendlela emnandi njengoba ubonakala ku-Assembly Sweatshirt enamahlombe ephaneli lezivikelo futhi ngobuchule. amaphaneli anezikhala abekwe afihle futhi aveze izindawo ezilungile zomzimba, kanye nesikibha se-Grag esilukiwe esinephaneli elingemuva elihehayo. “Bekubalulekile ngathi ukuthi siqhamuke nezindlela ezintsha zokusebenza nge-mesh nezindwangu zobuchwepheshe obuphezulu, sibe sigcina ubuhle bomkhiqizo wezingubo zasemgwaqweni,” kusho umsunguli u-Antoni d’Esterre (umsunguli kanye naye).
Esinye isici esibalulekile se-'Falling Softly' ukuthi izingcezu zingabhangqwa kalula kanjani futhi zifakwe ku-wardrobe yakho yansuku zonke. Imibala ye-monochrome nokuqwashisa kokwendlaleka kuguqula lezi zisekelo ezibuyekeziwe, ezinemininingwane zibe izingcezu zesitatimende ezihlala isikhathi eside. Phezu kwalokho, izingubo zenzelwe ukufeza i-silhouette ehlukile, ehlelekile ngaphandle kokuyekethisa ukunethezeka, ngaleyo ndlela kugcinwe umuzwa wangempela wokunethezeka olindelwe kusukela kulebula emisha, ephezulu yezingubo zomgwaqo.
Mayelana I-MASS Branded
IMISA Ifakwe uphawu iwuphawu lwezingubo zasemgwaqweni ezisezingeni eliphezulu ezifuna ukuphusha imingcele yamadoda asemadolobheni afuna ukugqoka ngokunganaki ngaphandle kokugqoka. Yethulwe njengeqoqo le-capsule lezingcezu ezingu-12, isitayela ngasinye siklanyelwe ukuba senze izinto ezihlukahlukene, sinethezekile futhi kulula ukusixuba nezinye izinhlobo, sithatha izinto eziyisisekelo zansuku zonke zamadoda futhi siziphendule izingcezu zezitatimende ezigqokeka kalula. Njengoba isanda kuwina isicoco sika-Lane Crawford esithi ‘The Next New Menswear Designer’ ngo-2016, lo mkhiqizo usemkhankasweni oqhubekayo wokuba yizwi elithuthukayo nelinomthelela kwezemfashini ngenkathi usebenza ngokukhethekile nabathengisi ababelana ngombono wabo.
Kwenziwe eHong Kong
I-MASS Branded ingenye yemikhiqizo yendawo embalwa eklanywe ngokuphelele futhi yenziwa e-Hong Kong. “Kithina, kubalulekile ukwenza umkhiqizo endaweni yangakini. Kunomqondo wokuziqhenya ngokusebenza nezingcweti ezinekhono ezihlala futhi zisebenze edolobheni,” kusho umsunguli u-Antoni d’Esterre.
Mayelana neMisa Luciano - Umklami
UMass Luciano usebenze embonini yezemfashini iminyaka engaphezu kwe-13, eklama imikhiqizo yamazwe ngamazwe efana ne-GUESS, Rock & Republic ka-Victoria Beckham no-Lee Jeans. Udabuka ePuerto Rico, usehlale futhi wasebenza eLos Angeles, eFlorence futhi manje oseHong Kong. UMass Luciano uyisitayile semfashini kanye ne-blogger enikelayo ye-wannabemag.com, lapho ebhala khona ngemfashini nesitayela samadoda futhi akhuthaze izinhlobo ezintsha ezivela e-Hong Kong naphesheya.
Mayelana no-Antoni d'Esterre - I-Creative Suit
U-Antoni d'Esterre uvela ngemuva kwenkampani yezikhangiso, usebenzele i-Saatchi & Saatchi, i-Leo Burnett kanye ne-133, lapho ayephethe khona amabhrendi afana ne-Lancome, Cartier, Ray-Ban, Biotherm kanye no-Vidal Sassoon. Ungumthwebuli wezithombe osafufusa umsebenzi wakhe ovezwe ezincwadini nakwimithombo yezindaba eku-inthanethi njengeFashionably Male, i-HUF Magazine, iNarcissus, i-Kaltblut, i-Plug Magazine kanye ne-Time Out.
www.massbranded.com
IZIKWELETU
- IzithombeAntoni d'Esterre (IG @theadddproject)
- ImodeliTony (@tonybck)
- I-StylingMass Luciano (IG @massluciano)
- Izimpahla MASS (IG @mass_branded)