UDavid Beckham ubungaza impumelelo yeqoqo lakhe lezingubo zokugqoka H&M ngomkhankaso omusha, ogxile efomini nasekulinganeni kwezingubo zangaphansi ezingasoze zabuna ezakha uhla lwezingubo zakhe zomzimba. Izithombe ezintsha ezinamandla zishuthwe e-Los Angeles ngumthwebuli wezithombe U-Alasdair McLellan , noDavid wathwebula isithombe esingemuva esimnyama ukuze simbonise yena nezingubo zomzimba ekhululekile. Njengoba u-David ehlala ethanda ukuhlola ukubukeka kwakhe, uveza isitayela esisha salo mkhankaso omusha we-H&M.
“Ngijabule kakhulu ngalo mkhankaso omusha kaDavid Beckham Bodywear kwa-H&M. Bengifuna ukuveza amandla nekhwalithi yeqoqo le-David Beckham Bodywear ngalezi zithombe, kanye nokugqokeka nokulingana. Ngiyaluthanda uhla futhi ngizizwa ngikhululekile kusiqeshana ngasinye. Lapho nje leli qoqo seliqalisiwe, kwaba yinto yesibili kimina ukuligqoka!” kusho uDavid Beckham.
I-David Beckham Bodywear iyinhlangano ekhethekile, yesikhathi eside ne-H&M, esibe yimpumelelo esheshayo emhlabeni jikelele kulandela ukwethulwa kwayo ngoFebhuwari 2012. Iqoqo, elihlala unaphakade esitolo naku-inthanethi, ligxile kusethi yemikhiqizo ewumongo edizayinwe nguDavid. U-Beckham nethimba lakhe, ngokunaka okukhethekile okukhokhelwa ukunethezeka nokulingana kwengubo ngayinye, kusukela kuma-briefs nama-trunk kuya kuma-undershirts, ama-T-shirts, ama-Henley nama-long johns. Iqoqo lihlala lingashintshile kulezi zingcezu, lidala uchungechunge lwezingubo zomzimba zama-classics amasha osevele abe yingxenye ebalulekile yezingubo zokugqoka zamadoda amaningi. Futhi ngoNovemba, njengoba inkathi yeholide isondela, ezinye izingcezu ezintsha ezizokwenza isipho esihle sasebusika sizongezwa.
Iqoqo le-David Beckham Bodywear litholakala cishe ezitolo ze-H&M ezingaba ngu-1,800 emazweni angama-44 emhlabeni jikelele, kanye ku-inthanethi.