I-Y/Project Spring/Summer 2021 yethula ulayini omusha we-eco-friendly obizwa ngokuthi i-Evergreen, futhi izodalula inkundla yayo ye-e-commerce ngokuwa okulandelayo.
Nciphisa, sebenzisa kabusha, sebenzisa kabusha: i-mantra engekho emthethweni yesizini yasentwasahlobo ka-2021 iqondise iqoqo lamadoda le-Y/Project, eliklanywe ngaphansi kokuvalwa.
U-Glenn Martens, umqondisi wokudala womkhiqizo ose-Paris, ukhiqize ingxenye yesithathu yenani elijwayelekile lokubukeka. Njengoba isitudiyo sokwenza amaphethini sivaliwe, waxhuma ezinqolobaneni futhi wanika imiklamo ekhona impilo yesibili, wayenza yasebenzisa izindwangu ezifile.
Kugxilwe kakhulu eqoqweni eliqhakazile eligxile ekwakhiweni okusontekile kophawu lwendlu, uMartens nethimba lakhe ababhale kumamodeli kuvidiyo ethi "indlela yokwenza" ekhishwe ukuze ihambisane nombukiso wokuthengisa wedijithali womkhiqizo, ozoqala ngoMsombuluko.
Kuyo bakhombisa indlela yokudedela ikhola ephakanyisiwe, ikhasi livule ibhande le-trompe-l'oeil eliphindwe kabili, noma inwebe ijakhethi yejezi elicijile libe ingubo yeshubhu (ukubukeka kwamadoda kuhlanganiswe neqoqo lendawo yokungcebeleka yabesifazane yango-2021.)
“Ngesikhathi ngise-Antwerp Academy, empeleni kwakumayelana nephupho nobuhle, nobuhlakani kanye nenkulumo. I-Y/Project iwumkhiqizo olokhu uphusha lokho njalo ngesizini,” kusho uMartens.
“Asikaze senze isikibha esiyisisekelo sophawu, noma yini. Ngikholelwa ngempela ukuthi yonke ingxenye engiyithuthukisayo, ngenxa yokuhlonipha ubuhlakani bami kanye neqembu lami, kufanele ibe nokusonta okufanele kanye nesici sokuklama esifanele,” wengeza. "Senza okunethezeka, asenzi izingubo zokusinda."
Phakathi kwezinto azithandayo kwakukhona amabhulukwe angama-double panel agubha imilenze emigoqweni eqoshiwe. Wawahlanganisa nejezi elikabili elinamabhathini anganqanyulwa aphinde axhunywe ngezindlela ezihlukahlukene.
"Ayikho impendulo enhle yokuthi ugqoka kanjani i-Y/Project: sikunikeza inketho, bese kufanele ube ngeyakho," kusho uMartens.
Ukuphrinta kwe-rose kanye nengwe okumibalabala kunikeze kokubili ama-tracksuits enziwe ngendlela efanele, umuzwa oyiqili, we-hedonistic. "Kune-vibe encane yomshado we-gypsy, isimo esiyinkimbinkimbi kakhulu," kusho uMartens. Lezo zici zokudlala zibonise isimo sengqondo esingcono kakhulu somklami, ngesikhathi lapho imikhiqizo eminingi emincane ilwela ukuhlala isebenza.
I-Y/Project Menswear Spring/Summer 2020 Paris
"Sibe nenhlanhla enkulu ukuthi sisinde kulesi sigaba ku-coronavirus," esho, ebika ukuthi iqoqo lokugcina labesilisa lithengiswe kahle, okusho ukuthi ngaphandle kokuhoxiswa kwama-oda athile abesifazane, ukuthengiswa kokuwa bekuzinzile uma kuqhathaniswa nonyaka owedlule. .
Ngaphandle kwalokhu, i-Y/Project ihlela ukweqa umzila wezindiza ngoSepthemba futhi esikhundleni salokho igxile ekwethulweni kwesiza sayo se-e-commerce. “Sonke kumele sizinike isikhathi sokugaya okwenzekile. Abanye abantu basesimeni esibucayi kakhulu,” kuchaza uMartens.
“Yisikhathi sokuzindla. Iningi lethu likwazile ukucabanga ngalokho okubaluleke ngempela futhi vele, ukwenza amaqoqo amancane, amaqoqo aphathekayo, ukuba nesisekelo esisha somkhiqizo - zonke lezi yizikhathi eziwumphumela wokuqonda kangcono okwenzekile. "
Isibonelo: ulayini omusha womkhiqizo, ongamaphesenti angu-100 ovumela imvelo obizwa ngokuthi i-Evergreen, ohlanganisa imiklamo yesiginesha engu-12 yamasizini edlule. Zihlanganisa ukukhethwa kwe-denim ewashwa umoya, enezicucu zehlelo ezifana ne-jeans yakhe ye-multi-cuff kanye nama-"janties" adumile - isitayela sokukhuphuka okuphezulu okufushane.
Ububanzi buzokhiqizwa ngokuphelele ngaphakathi kwe-European Union ngenhlanganisela yezindwangu eziqinisekisiwe ze-organic kanye nezigaywe kabusha, kanye nephesenti lemali etholwayo eya enhlanganweni empofu eluhlaza. “Umbono wukuthi bazophinde badayise njalo amasizini, ngakho-ke ngeke baphinde bashaye indiva,” kuchaza uMartens. Kuzwakala sengathi lezi zingubo zenzelwe ukusinda phela.
Ishuthwe ngu @arnaudlajeunie
Isitayela ngu-@robbiespercer
Ukukhiqizwa ngu @kitten_production
Isakazwa ngu-@creartvt_agency
Make-up by @carolecolombani with @lorealparis
Izinwele ngu-@christian_eberhard with @lorealparis