PARIS, JANUWARI 23, 2016
ngu-ALEXANDER FURY
I-Hermès ithatha inkundla ekhetheke kakhulu yokunethezeka: indawo eningi yezinye izinhlobo ezibuhlungu okufanele zihlale kuyo. Ilebula likhanga abanakho konke, nabangenakho konke. Okufunwayo-inqwaba. Akekho odinga ijazi lekhaki esikhumbeni senkonyane esicwebezelisiwe esiqhephuka njenge-organza. Kodwa abantu bayakufuna. Kakhulu.
UVéronique Nichanian ugxile kakhulu kuleyo mibono, yingakho esebenza kahle eHermès. Ngaphambilini wenze izinto eziningi ngengwenya, ejwayele ukuyisika ibe yizikibha eziqinile, okwenza kube okungavamile kwansuku zonke. Labo okunedumela lokuthi bathengise ngephesenti elihlanyayo—mhlawumbe ngenxa yokuthi benze idlanzana, baphinde baphinde bathenge amashumi ezinkulungwane zamaRandi lilinye. Noma kunjalo, kuwuphawu lwendlela kaHermès. Izisebenzi zengwenya ezingokomfanekiso namuhla beziwuchungechunge lwamasudi amnyama nezindwangu ezifakwe ukhiye wokuhlukahluka kwethoni ye-Hermès's Virages motif. I-Virages ihumusha ngokuthi “Bends,” incazelo yephethini eguquguqukayo kasilika oshiwo.
Kungenze ngacabanga ukuthi uHermès uwugobile kanjani umbono wethu wokunethezeka namuhla. Ukunethezeka kwanamuhla, u-chez Hermès, kuwukuguqulwa kwekhabethe lansuku zonke libe lilungile. Yini engase ikuyengele ukuba uthenge? Kubonakala ikakhulukazi ezimpahleni zabesilisa, lapho uNichanian enelisekile ngokuthula, ngisho nokuvinjelwa. Akuvamisile ukuthi kube nezindikimba ezinkulu noma izitatimende endleleni yakhe yezindiza: “Umnyama omsulwa” bekungomunye wemibono yakhe, njengakwisudi eshiwo ngenhla evale uhlelo. Ngakolunye uhlangothi, "ukuvevezela kwemibala" kwakungokunye, njengokungafani kwemithunzi kwizikhafu zikasilika zikaHermès (amamodeli amaningi ayegqoka lawo). Leyo mibono ephikisanayo, ngokuqondakalayo, iholela esikhwameni esixubile. Bazizwa njengamagama anamathiselwe ukuze athethelele okuthile okungadingi kuthethelelwa. Lo mbukiso wawuxubene, okuyinto enhle kakhulu ukuthi ikhabethe lawo wonke umuntu libukeka kanjani, futhi. UNichanian wenza i-skinny jeans, e-khaki stretch gabardine; wenza ijezi le-crewneck, e-lapis turquoise cashmere ecwebe kakhulu; usike ijazi ku-teddy bear–iwundlu elithambile. Uphinde wagcoba izikhwama ze-Bolide ezinegebe likashaka. Incongruous, ukusho okungenani.
Imodeli eyodwa yayigqoke i-Apple Watch—leyo abayenze ngokubambisana noHermès, ngokusobala. Yayifihlwe ngaphansi kwekhafu yejezi lakhe elikhulu kakhulu, elibomvana le-cashmere-wool. Kwakungekhona okubukisayo. Empeleni, kwakungelona ijezi. Amateku ezemidlalo amaningi, abenyezela ngemichilo eshesha kakhulu ye-Hermès orange ekhanyayo, namasudi nezingubo zokuphola. Iningi lamamodeli lalifake izandla emaphaketheni, lizihambela nje. Kubukeka sengathi—futhi, mhlawumbe, ukugqoka—isigidi samarandi.