I-H&M imemezele namuhla ukuthi yethula iqoqo layo lokuqala le-capsule elinetimu yokuziqhenya, ngaleyo ndlela yenza umlando womkhiqizo wabo. Isimemezelo sivuma ukuthi iqoqo liphawula okokuqala ngqa umkhiqizo udale okuthile okuhlangene ukusekela umphakathi we-LGBTQ.
Ulayini, ophume ngomhlaka-31 Meyi, uzokwehla ngesikhathi esifanele seNyanga Yokuziqhenya, egujwa njalo ngoJuni. Igcwele amathayi amahle, ama-crop top, idenim, namabhulukwe asemfashinini anemigqa ye-tuxedo anemibala yothingo. Kungenzeka yini ukuthi u-H&M;, osemanzini ashisayo muva nje ngokuthengisa imikhiqizo ebonakala iphikisana nokuphusha kwayo ekufakweni okukhulu, iphendula iqabunga elisha?
Amavayibhu ama-'70s asenza sicabange ngamamashi okuqala e-Pride kazwelonke, kungekudala ngemva kwe-Stonewall Riots yango-1969 eNew York, ngakho-ke kubonakala sengathi i-H&M; iphinde ihloniphe umlando wokuziqhenya we-LGBTQ.
Lapho ebuzwa ukuthi kungani kwethulwa manje, u-Andreas Lowenstam, Inhloko ye-H&M; ye-Menswear Design, utshele i-WWD, “H&M; ukholelwa ukuthi wonke umuntu unelungelo lokuthanda lowo amthandayo. Sithemba ukuthi abantu bangasebenzisa iqoqo le-H&M;’s Pride ukugubha inkolelo yabo othandweni olulinganayo.”
Ngokuhamba kwesikhathi sokwethulwa, i-H&M; udale umkhankaso wokukhangisa ohambisanayo ngokubambisana ne-OUT Magazine: i-influencer initiative ebizwa ngokuthi Pride Out Loud. Lo mkhankaso uhlanganisa umshwibi we-Olympic freestyle, uGus Kenworthy; umculi womculo we-pop, uKim Petras; imodeli kanye nesishoshovu, uGabrielle Richardson; umculi we-rapper nokudonsa, u-Aja; kanye nomodeli uShaun Ross.
Ngomhlaka-31 Meyi, iqoqo eligcwele lizotholakala ku-inthanethi futhi ku-H&M; izitolo ezweni lonke naseCanada.
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