U-Matthew Williams uthephe umdwebi u-Chito ukuthi enze imiklamo ebhulashwe emoyeni yeqoqo, ezokwehla ekuqaleni kwe-China.
U-Matthew Williams unqatshelwe imibukiso yemigwaqo yezindiza kusukela ejoyine i-Givenchy ngonyaka odlule, ngakho esikhundleni salokho, ulethe iqoqo lakhe lokungcebeleka emgwaqweni.
Ulayini, obuhlanganisa ukusebenzisana nomculi u-Chito, udutshulwe e-Paris ezindaweni ezihlanganisa isithombe se-Statue of Liberty emfuleni i-Seine kanye negceke lesitimela lakudala, okuphawula okokuqala ngqa indlu yenze umbukiso wokuqoqwa kwangaphambilini.
"Yilowo mbono wohambo oluya eParis usuka eNew York," umklami waseMelika wachaza ekubukeni kuqala e-showroom yase-Givenchy.
“Ngangiwuthanda lo mbono wezithombe ze-airbrush ezifana nemidwebo ezoba sezitimeleni,” eqhubeka. “Abantu abaningi futhi ababoni ukuthi iSitatimende Senkululeko sesikhona, kanye nokuxhumana kwaso neFrance. Leyo yinto ebengihlale ngifuna ukuyenza selokhu ngathuthela lapha - ukwenza umbukiso eSitembu Senkululeko - futhi leli bekuyithuba elihle lokwenza kanjalo. "
Inikeze umbukiso oguquguqukayo womsebenzi ka-Chito, iciko elizalelwe e-Seattle, e-Mexico ohlanganyele nemikhiqizo ehlanganisa i-Supreme, futhi waziwa ngokwenza ngokwezifiso izingubo zangaphandle ezifana namabhantshi e-Arc'teryx.
UWilliams ungumlandeli womsebenzi wakhe, kanye nowokuxubha umoya ngokujwayelekile, njengoba ekhule ehambela imibukiso yezimoto zakudala noyise. "Kungase kubukeke kulula emehlweni, kodwa kungani abantu bethanda i-airbrush yingoba ihlale iyinto eyodwa," esho. Esebenza nefekthri e-Italy, u-Givenchy uthole indlela yokuphindaphinda ama-motifs abhulashwe emoyeni ngesandla ngezinga elikhulu.
Abalingiswa besiginesha kaChito, okuhlanganisa inja yopopayi kanye nomlingisi odabukisayo, basetshenziswe ezintweni ezisukela kumajakhethi edenim namabhulukwe, kuya kumahoodies, ojosaka, amateki namamaski. Ukusebenzisana kuhlanganisa izikhwama ezimbalwa ze-Rimowa ezenziwe ngezifiso.
I-tie-up ihlola amabhokisi amaningana abalulekile. Imikhiqizo kanokusho ithole ukusebenzisana okuphumelelayo ekudaleni umsindo phakathi kwabathengi be-Gen Z abathanda izingubo zasemgwaqweni, ngeviki eledlule kuphela babone ukwembulwa kwamateku e-Air Force 1 kaLouis Vuitton nge-Nike, kanye neqoqo lika-Dior eliklanywe nomrepha u-Travis Scott.
Iphinde iphendule ekulangazeleleni ukwenza kube ngokwakho nokuhluka - kulokhu, ilogo ye-4G ka-Givenchy njengoba ibonwa ngelensi kaChito. Okokugcina, ihlinzeka ngemakethe yaseShayina ebaluleke kakhulu. Iqoqo lizophuma ku-WeChat e-China ngoJulayi 9 futhi lizofika ezitolo zase-Givenchy emhlabeni wonke ngoJulayi 16, kanti amanye azothengiswa ngoNovemba.
Ukubukeka kugcizelele iqoqo eliqinile eliletha i-punch yasedolobheni eqinile, ngezilokotho zamajakhethi anemikhono yebhayisikili, izingubo ezithinta umzimba ezinama-cutout midriffs namajakhethi anqanyuliwe afanayo, namajini acindezelekile abethambile ngendlela emangalisayo uma uwathinta.
I-hardware yesiginesha kaWilliams yandile, kusukela emasongweni abhoboziwe onqenqemeni olusikiwe lwekepisi le-baseball kuya kumahhanisi omzimba anombala osiliva asethwe ngamakristalu. Izingubo zakusihlwa ezimbili ezicwebezelayo ezimnyama, ezigqokwe namajakhethi e-puffer, zinikeze umnambithi weCannes Film Festival ngesonto elizayo.
Kusukela emigwaqweni yasemadolobheni kuya kukhaphethi obomvu, umbono kaWilliams we-Givenchy ushaye igxathu elicacile.