I-brand yezingubo zabesilisa zaseBrithani ezihlubukayo Ada + Nik luvale usuku lokuqala lwe-London Collections: Amadoda anombukiso wawo wobuqhawe wase-Spring Summer 2015 ‘Carpe Noctem’.
Esikhathini esingaphansi konyaka, i-duo yokuqala yaseLondon ye-noir menswear u-Ada + Nik, ka-Ada Zanditon no-Nik Thakkar, isibe yigama elisha okukhulunywa ngalo ezikhathini zanamuhla ngokugunyazwa kosaziwayo okuvela emagameni ahlanganisa no-Miley Cyrus.
Uhlelo belugcwele phama kunabanye abasiki bengqephu abahamba phambili abahlanganisa u-Miles Aldridge, uChris Mears, u-Ella Catliff, u-Oliver Walker no-Elarica Gallacher. Abalingisi abavelele babesilisa behla benyuka behlanganisa isethi yamawele okukhulunywa kakhulu ngawo Afana anezinwele ezinde - okuholele emugqeni wokugcina wosuku okukhulunywa ngawo kakhulu.
Ngemva kokungena emhlabeni ekutholeni udumo olubucayi kwa-LC:M ngoJuni 2013, u-Ada + Nik uchazwe ngokuthi “umugqa omusha wezingubo zabesilisa oqabula kakhulu ongase uvele eminyakeni yamuva nje”, “okumele ubukwe” kanye “nekusasa lezingubo zabesilisa”. Ihlanganiswe ngabagqugquzeli ababili basembonini abasunguliwe kanye nabenzi bokunambitha abanesipiliyoni seminyaka eyi-15, iqoqo le-SS15 elithi 'Carpe Noctem' lihlanganisa izingcezu ezingaphezu kuka-60 okuhlanganisa isiginesha, izingubo zangaphandle ezihlanganisa isikhumba sekhwalithi ephezulu yase-Italy nezindwangu ezilula ezisebenza kahle ezingasindi ezihlanganisa namabhayisikili aphezulu. umsele ongangeni eshaweni, ukotini we-hydrophobic onokugeza okusiliva okusebenza okuphezulu kanye nenethi elwa namagciwane elwa namagciwane ephefumulayo.
Amajamo ahlanganisa okuhlukanisiwe kwe-geometrically black matter, ama-T-Shirts amakhulu ngokweqile, izingubo zokubhukuda nezikhindi namabhulukwe enziwe ngendlela efanele.
U-Ada + Nik udale nomugqa we-capsule wezingubo zamehlo ze-noir ezithengiswayo ngokubambisana nomkhiqizo wamehlo wezandla, ama-Toyshades kanye nejakhethi yesikhumba eyingqayizivele ngokubambisana ne-NJOY premium e-cigarettes enephakethe le-NJOY eliklanyelwe.
Ukwembula kwavunyelaniswa nokudlalwa kokuqala kwefilimu yohlobo lwe-art-house emfushane ethi ‘Carpe Noctem’ ka-Oz Thakkar no-Ada + Nik, abalingisi abaphambili u-Oliver Walker (Atlantis) kanye no-Elarica Gallacher (Harry Potter) okuhlanganisa no-Sam Alexander no-Luca Ribezzo.
Umlando uphinde wenziwa namuhla kusihlwa lapho u-Ada + Nik ebambisene nohlelo lokusebenza lwevidiyo yesikhathi sangempela i-Vyclone ukuze babonise umbukiso wendlela yezindiza ngesikhathi sangempela kusuka kuma-engeli amaningi alayishwe ezinkundleni zokuxhumana zomkhiqizo. Lokhu kuqala emhlabeni ngesinye isibonelo sendlela u-Ada + Nik aqala ngayo ubuciko bezingxenyekazi eziningi nokusungula izinto ezintsha zokumaketha. U-Taylor Kahan, i-VP ye-ejensi yezokukhangisa ngedijithali e-Los Angeles i-Crowdsurf uthe, “Besifuna ukusebenzisana no-Ada + Nik ukuze siphilise leli zwe elihamba phambili emhlabeni njengoba bewuphawu olungakwesabi ukweqa imingcele futhi luzibeka eceleni ngokwenza izinto ezintsha zedijithali. ”
Izivakashi ziphinde zajabulela ama-cocktails e-monochrome enziwe yi-CIROC kanye nogwayi we-elekthronikhi we-NJOY ngenkathi zijabulela iqoqo, lenziwe isitayela ngu-Alexis Knox ngemodeli yokulingisa ngu-Jay Best.
Umbukiso we-Runway ‘Carpe Noctem’ ovela e-Ada + Nik e-St Martins Lane Hotel ubuxhaswe ngabakwa-Ada + Nik. NJOY i-premium e-cigarettes, ikhamera yezenhlalo yokuqala ehamba phambili ngemfashini emhlabeni, iQ, Thompson London ubucwebe bokunethezeka, Umthombo , i-molecule yobuhle kanye inhibitif eyaMadoda.
Uhlelo luphinde lwafaka izikhwama zohlobo lwezimpahla zesikhumba zikanokusho u-Mark Giusti kanye nezicathulo zikanokusho ze-Royaums - ezihlinzeka ngokunethezeka okukhulu kulabo abaqonda ulimi lokunethezeka, nokuzilungisa yi-AOFM.
Kule sizini u-Ada + Nik naye ujoyine amandla U-Avery Dennison I-RBIS yokuhlanganisa imiklamo yokudlulisa ukushisa eyingcaca eqoqweni. U-Avery Dennison RBIS ungumholi womhlaba wonke kwezixazululo zezingubo nezicathulo, ohlinzeka ngezixazululo ezihlakaniphile, zokudala neziqhubekayo ezisheshisa ukusebenza kwemikhiqizo nabathengisi emhlabeni jikelele.
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