Ukubhekisisa ukusebenzisana komklami wokuqala wekwindla (futhi okuwubukhazikhazi kakhulu). Kwethulwa I-Collab entsha ye-TOGA ARCHIVES x H&M.
Ukulinda kuphelile. Kusele amasonto kuphela ngaphambi kokuthi kuphume i-TOGA ARCHIVES x H&M. Futhi yini okufanele uyilindele? Cabanga ngempahla yakho evamile yansuku zonke. Bese wengeza ingxube engalindelekile yezinto zokwakha, ubuhlalu obukhazimulayo endaweni ethile “okungafanele” bube khona, nezimbobo zokusika lapho ufuna ukukhombisa khona isikhumba sakho. Kungase kuzwakale ngokwedlulele, kodwa ngokuqinisekile kuyajabulisa. Lapho uthola ukuthi ingubo ngayinye inamandla okuzivumelanisa nezimo ezithile, uzobona ukuthi umklamo uqaphela kangakanani.
Ingabe izingcezu zakhethwa kanjani ngokubambisana kwe-H&M?
“Ngigxile ezinqeni ezisuselwe ezingutsheni zansuku zonke ezijwayeleke kabanzi, njengesudi. Izingcezu zakudala engizame ukuzidalela umbono omusha. Ama-engeli amasha wokubheka lezo zinto zansuku zonke. ”
I-capsule enelebula elizimele lika-Yasuko Furuta elizinze e-Tokyo izokwethulwa ezitolo ezikhethiwe emhlabeni jikelele naku-hm.com futhi umkhankaso wenziwa isitayela ngu-Jane How futhi wathwetshulwa ngu-Johnny Dufort “ngokumelene nesizinda sezakhiwo eziluhlaza, ezinonya ze-Barbican Estate yase-London”.
Iqoqo ngokwalo libonisa inani lezintandokazi ze-Toga "njengamajazi ahlanganisiwe, amahembe akhiwe, iziketi ze-plissé, ukuthunga okuqinile kanye nezinsiza ezijabulisayo".
Kwabesilisa, sithola okuyisisekelo njenge-V-neck jumper (kodwa esobala), i-sweatshirt (enembobo yokusika), ibhantshi lebhomu elinesikhafu sakudala (kanye nendwangu yobuchwepheshe yomnqumo egoqeka ibe yisikhwama esithwala noma kuphi. ) namabhuzu e-brogue (anezimbobo). Imininingwane emangalisayo engakwazi ukunganakwa.
“Ngangikade ngithanda inqubo yokubhoboza izingubo eziyisisekelo, kodwa ngendlela ehluke kakhulu kune-punk. Umqondo ongemuva kwezingcezu ze-TOGA ukuthi ogqokile angakwazi ukulawula izinga lokuchayeka komzimba. Bangakhetha ukuba nesikhumba esingenalutho ngaphansi kwembobo yesiketi sabo noma bagqoke amabhulukwe ngaphansi.”
Izingubo zabesilisa zifakwe nezinto ezifana nehembe elinemigqa eluhlaza okwesibhakabhaka kanye ne-jumper ye-V-neck ekhanyayo, "esetshenziswe kabusha ngokusikeka okuhlakaniphile kanye nemibala e-iridescent ngokulandelanayo, ehlanganiswe kalula nomgexo we-chain-link noma ibhantshi lebhomu elibuyisela emuva elinomugqa wesikhafu sakudala".
˝ Ukunquma ukuthi bangakanani imizimba yabo abazoyibonisa, hhayi ngenxa yalokho abakulindele, kodwa kunalokho abazizwa bekhululekile ngakho.
U-Yasuko Furuta, umsunguli nomklami we-TOGA
Iyiphi ingxenye yeqoqo oyintandokazi yakho?
“Isiketi sikashekhasi esimnyama nesimhlophe esinembobo! Kuyisisusa ebengisebenze kuso iminyaka, futhi uma singamukelwa umhlaba wonke ngababukeli ababanzi, lokho kungaba kuhle kakhulu. Ngithanda umbono wokunikeza abesifazane ithuba lokuzikhethela ukuthi badalula kangakanani isikhumba sabo. Imbobo isiketi ingxenye yalo mbono, ukunikeza abesifazane ejensi phezu kwalokhu. Ukunquma ukuthi ingakanani imizimba yabo abazoyibonisa, hhayi ngenxa yalokho abakulindele, kodwa lokho abazizwa bekhululekile ngakho.”
Kubalulekile ukuthi i-TOGA idale izingubo ezizohlala isikhathi eside futhi ezihlala isikhathi eside - lokhu kusebenza kuyo yonke into kusukela kumiklamo kuya ekukhetheni kwempahla. Ukubukeka okuhlukile kwenziwa nge-Responsible Wool Standard (RWS), i-polyester egaywe kabusha kanye ne-Naia™ Renew acetate (indwangu eyenziwe ngamapulangwe okhuni atholakala ngokuqhubekayo angama-60% kanye namapulasitiki agaywe kabusha aqinisekisiwe angama-40). Ngaphezu kwalokho, ama-brooches namacici enziwe nge-zinc egaywe kabusha.
Ithini imibono yakho ngemfashini esimeme?
“Ngicabanga ukuthi into ebaluleke kakhulu engingayenza kwa-TOGA ukwakha izingubo ezizohlala isikhathi eside futhi ezihlala isikhathi eside, abantu abazozithanda ngaphezu kwesizini eyodwa. Ngaphandle kwesitolo se-TOGA, siphinde sithengise izingubo zakudala. Ngicabanga ukuthi izingubo ze-TOGA zizoba imfashini yesikhathi esizayo. Ukuthi abantu bazokuzwa ukuthi kuyinto ehlukile futhi babuze, ‘Kungani bekwenze kanje?’”
Iqoqo le-TOGA ARCHIVES x H&M lizotholakala emhlabeni wonke ezitolo ezikhethiwe naku-hm.com ngoSepthemba 2. Yabelana ngokubukeka kwakho ne-#TOGA_ARCHIVESxHM ku-Instagram naku-Twitter ukuze ube sethubeni lokufakwa.
Izithombe nge @hm_indoda