Uma kwenzeka ungakwazi ukuthola okwanele, sinolunye usizo lwesitayela somkhosi, kulokhu kusukela kumthengisi waseSweden. H&M . Ukuletha ndawonye uhlu lwamamodeli ajwayelekile okuhlanganisa Sean O'Pry, UMarlon Teixeira, UMarcel Castenmiller, UVictor Norlander, Alex Dunstan futhi U-Andre Feulner , I-H&M ibonisa ukubukeka kwefestivali evamile ecabangela izisekelo zasentwasahlobo. Kusukela phezulu kwethangi elilula ukuya kupheya efakwe i-cuffed yezikhindi noma isikibha esiyingcaca, isitayela sefestivali sifinyeleleka kalula uma uthola isimo sengqondo sokugoqa.