'Bude alfahari' kalma ce da al'ummomin dijital ke amfani da su don nuna sabbin abubuwan alatu da aka samu da kuma bayanan sanarwa akan kafofin watsa labarun. Abubuwan hassada na tsara, sau da yawa suna da dabi'a mai ban sha'awa: takalma, jaka, da tufafi waɗanda ba su da kyau a al'ada; kadan mai ban sha'awa, mai juzu'i, ko mummuna-sanyi. Sanyinsu shine ilimin al'umma: idan kun sani, kun sani. Kuna iya amfani da wannan hanyar zuwa yawancin abubuwan da Matthew M. Williams ke tsarawa don Givenchy.
Zamansa a gidan da alama yana da dabara ga Gen Z da waɗanda ke kama da kansu a cikin su - aƙalla idan kamfen ɗin kafofin watsa labarun bara wanda ke nuna mafi yawan mashahuran mutane a duniya wani abu ne da zai wuce.
"A ƙarshen rana, yana komawa ga ilhami da abin da nake so. Ba ni da dabara sosai. Da fatan abokin ciniki yana son abin da nake so,"
Matthew M. Williams.
Mai zanen ya faɗi ta wayar tarho daga Paris, amma tarin na biyun nasa ya yi kama da wanda ya dace da wannan ɓangaren Gen Z. Silhouettes sun kasance masu hoto da ƙarfi a cikin hanyar da ta nuna adadin suturar skate a cikin ƙarin layin sartorial; "micro-macro," ya kira su - an yi karin gishiri kamar an yi shi don a gani ta hanyar allo.
Rubutun rubutu sun kasance masu ƙarfi-tactile ta wannan hanyar mesmeric wanda murfin waya a cikin faux crocodile ko neon fuzz yana sa kwakwalwa ta so ta miƙe ta taɓa ta. Kuma na'urorin haɗi suna da ƙima da ƙima game da su wanda ya sa su zama abin tunawa da Insta-cancantar, kamar wani abu na waje-a cikin yanayin da ba zai yiwu ba.
An shigar da shi a cikin manya-manyan riguna masu laushi da gilets tare da madaidaicin balaclavas-ƙaho, kamar kakar wasan da ta gabata-da kuma giant furry mittens kamar wani abu daga cikin littafin Jean M. Auel, amma watakila ya fi "ƙarin-terrestrial," kamar yadda Williams ya ce game da kofatonsa. -kamar dandamali takalma, dace da centaur.
An gabatar da shi a cikin masana'antar Paris La Défense Arena (wanda mai zanen ya ce ya tuna masa da tsoffin mawakan sa tufafi) tare da fitilun mota da ke shawagi sama da kawunan samfuran kamar yadda suke gudu daga miya mai tashi, tarin ya kasance mai zafi sosai amma tare da sci-fi. karkatar da kulle-kullen waje da muka saba da wannan kakar. A gaskiya ma, idan lokacin da aka kafa mu a cikin lokaci ya juya tunanin masu zanen kaya zuwa babban waje, wannan shine kabari a waje - mafi wuya, sigar zamani.
Da yake magana game da abubuwa masu tsauri da na zamani, manyan sarƙoƙi na Cuban sun yi magana da mania na kafofin watsa labarun yanzu, yayin da kayan masarufi akan tela da kuma kayan ado a kan riguna ya ci gaba da fafatawa tsakanin Williams tsakanin masu sayar da kayan abinci na Givenchy da duniyar masana'antarsa.
"Suna da hankali kuma suna da kyau kuma suna nuna ikon mata," in ji shi.
Ya fassara wannan hazakar zuwa babban turawar sa na farko ga jan kafet, a cikin irin rigunan maraice na ruwa masu shanye da rigunan riguna masu kauri, waɗanda suka rikiɗe zuwa gagarumi kamar faɗuwar raƙuman ruwa. Layukan su sun nuna ci gaba da shawarwarin Williams na silhouette na mata, wanda aka bayyana cikin lambobi masu saƙa ko rigunan ginshiƙi.A cikin shekaru 43 na farko na kasancewarsa, gidan Givenchy ya kasance abin tunawa ga ɗanɗano mai kyau na mazan jiya.
Duk da haka, kai tsaye daga cikin akwatin, ƙirƙira kuma wani ɓangare ne na lissafin. Hubert de Givenchy ya yi alama tare da tarinsa na farko a cikin 1952: Ya dogara ne akan rarrabuwa, wanda mace za ta iya haɗawa da daidaitawa maimakon yin sawa cikin bauta kamar yadda mai zane ya nuna, kuma wannan shine sabon ra'ayi na lokacin.
Cewa couturier shine ƙarami a wurin Paris (kuma mai kyau 6-foot-6) bai cutar da sake dubawa ba.
An dauki Givenchy a ƙarƙashin reshen babban malamin Sipaniya Cristobal Balenciaga, kuma daga baya aikinsa ya zama ƙasa da ƙanƙantar matasa.
Jaridar New York Times ta bayyana shi da mai ba shi shawara a matsayin "babu shakka mafi yawan masu zanen annabci a duniya." A wannan zamanin ya gabatar da (a lokaci guda tare da Balenciaga) chemise na juyin juya hali, ko suturar buhu, wanda aka yaba da matsayin "sabon salo na gaske." Hakanan ana yaba shi da yin majagaba na silhouette na gimbiya, kuma lokacin da mai wasan kwaikwayo Audrey Hepburn ya fara ba da kyautar Baƙar fata ta Givenchy's Little Black Dress, sunansa ya kasance yana da alaƙa har abada tare da wuyan Sabrina.