Lebo ya denim yaku America ya Lucky Brand idalembetsanso Sean O'Pry wotsogola kuti atipatse chithunzithunzi cha kugwa kwake kwa 2013. Kutiwonetsa masitayelo asanu ndi awiri omwe akuphatikizidwa muzopereka zaposachedwa za Lucky Brand, Sean salephera kukopa chidwi chambiri pamasewera omwe akubwera. Atavala malaya ofufuzidwa, ma tee a thonje ndi zojambula zoluka, osaiwala siginecha ya Lucky Brand yotsuka ma jeans, Sean amavumbulutsa zovala zogwirira ntchito zomwe zimapereka ulemu kwa kalembedwe kakale ka America, koma panthawi imodzimodziyo imasonyeza maganizo opanduka.