Demna Gvasalia yakemuye umugani w’umugani wa Paris, kandi gufata kwe byari bikaze, hamwe na chic nk'umujinya nk'impumuro ya tariyeri ivuye hasi ya asfalt.
Kuvoma ibyegeranyo byinsanganyamatsiko nibisobanuro byari kimwe mubitekerezo bikomeye Demna Gvasalia yazanye kumyambarire, no kuri Balenciaga. Yatanze ko heve-ho yo kugwa, asuka umurima munini wa asfalt ihumura neza kugirango yerekane icyerekezo cye cy '"Umunyamerika nyawe w'iki gihe." Itara rikeye kandi ryijimye, urumuri rwaka ntirwatwikiriye umuvuduko wimyambarire itinyitse, ishimishije yahinduye kera, hafi yoza amavi yabashyitsi.
Gvasalia kandi yarekuye imyenda myinshi yo kumuhanda yandikishijweho kugirango yibande cyane kubudozi, hamwe na silhouettes Cristóbal Balenciaga yabapayiniya, harimo coco, babydolls na shusho ya semitit. Ati: "Inzu ifite inkuru ndende, ariko akazi kanjye ahanini ni ukuvugurura no gutuma abakiriya bacu dufite uyu munsi".
Gutangaza insanganyamatsiko ye y'i Paris mbere yigihe kinini mubiganiro byagutse bya WWD nabyo byari ikintu gishya kubashushanyije - kandi byahozeho, urebye kugaruka kwa burugumesitiri Gallic chic bigenda byiyongera mumurwa mukuru wUbufaransa.
Ibyo yafashe byari mbisi, kandi asohora uruhande rukomeye nk'impumuro ya tariyeri ivuye hasi. Kuri Gvasaliya, Paris ntabwo ari umujyi wimyambarire wumugani ugereranywa namafoto ya couture ya mirongo itanu na mirongo itandatu, ahubwo ni metropolis yuzuye urusaku, ifashijwe nuburakari bukabije. “Ibishushanyo n'ibishushanyo byerekana ibikorwa bisanzwe bya buri munsi - guhaha ibiribwa, kugenda kuri moto, no gusohoka nyuma y'akazi.”
Gvasalia yashimangiye ikirego cye ku miterere irenze urugero, amusaba guhisha pompe zo mu bwoko bwa cocoon, kimonos yuzuye ubwiza hamwe n’umukandara w’inka; ubunini bwa frigo, amakote yo hejuru yingamiya hamwe na bokisi, amakoti yimyenda yimyenda kuri we. Icyegeranyo cyagereranijwe inyuma nyamara gishimishije, hamwe nibice byinshi byamajwi bikinira ku bitugu. Gukabya imitwe y'intoki ukoresheje 3-D ibumba ibisobanuro birambuye ku gitekerezo cya Margiela, mugihe utera ingogo n'amaboko imbere ukabihambira ku nkokora byasaga nkibishya, kandi bigatanga ishusho ikonje, nka penumbra. Yabishyize mubikorwa bya puffers namakoti kubagabo; n'amakoti meza yo kwambara kubagore.
Imiterere yoroheje yari ndende cyane; amakariso maremare; kandi byahinduwe mubitambaro byubushake no kuzana amabara, bikarangirana namakoti ya neon yambaye imyenda ya silike. Ibishushanyo mbonera byabashushanyije byanyuze hamwe nimpeta ya Eiffel umunara, ibicuruzwa byo mu iduka rya souvenir hamwe nudukapu twibikapu twibikapu byakozwe mu mpu kandi bigashyirwaho kashe yerekana ikirango kimeze nka "bio," cyangwa organic, ibicuruzwa mubufaransa. Byendagusetsa, kandi, byari hejuru ya feri ya feri ya feri ya feri ya feri hamwe nimyenda y'ibirori hamwe na hop izunguruka ku bitugu, bikurura Pierre Cardin.
Igitaramo cyari kirekire cyane kuruta uko byari bisanzwe, kigaragaza udushya twa gatatu: Gvasalia arimo gutanga hamwe mbere yo gukusanya kandi ibi yabitangaje kuri mega ye yerekanaga imbeho nimpeshyi, mugihe akomeza amadirishya menshi yo gutanga. Byumvaga kandi yishimiye amahirwe yo kwerekana mu buryo bwagutse ko akunda umurwa mukuru w’Ubufaransa, amaze kwimukira i Zurich umwaka ushize aho ikirango cye cyashyizweho umukono, Vetements. Yatekereje ati: “Mu kwimuka, nongeye gukundana na Paris.”