MASSBRANDED, mofuta o phahameng oa liaparo tsa seterateng bakeng sa banna ba batlang ho apara ka mokhoa o itekanetseng ntle le ho apara, o hlahisitse pokello ea eona ea 3 e nang le sehlooho se reng 'Off-Duty'.
Moqapi oa 'Misa Luciano o tsoela pele ho susumetsoa ke bongoaneng ba hae lelapeng la sesole; Lekhetlong lena ho fana ka khothatso ho tsoa ho junifomo ea boikoetliso ba 'mele e sebelisoang ke basebeletsi nakong ea boikoetliso, ho phunya le nako e sa reroang ea ho se sebetse. "Ke ne ke batla ho hlalosa mokhathala oa sesole bakeng sa banna ba itšepang ba sa tšabeng ho hlahella," ho boletse Luciano. ‘Mokhoa o mong le o mong o ne o entsoe e le mofuta oa junifomo, o nang le li-sete tse ka apesoang hammoho kapa tsa kopanngoa ka thoko le likotoana tse ling tsa pokello.’
E bululetsoe ke sekipa sa mantlha sa mesh ho tsoa pokellong ea pele, letoto la mesh le saenneng la MASSBRANDED le ntlafalitsoe ka mekhoa e mecha e 6, ho kenyeletsoa ENDO e nang le matsoho a makhuts'oane a ENDO. ENDO e entsoe ka masela a mabeli a fapaneng, ka pele e behile liphanele tsa marang-rang tseo ka bobeli li patang le ho senola se ka tlase, athe mokokotlo o na le jeresi e thata e tlanngoeng e otlolohileng bakeng sa boiketlo bo eketsehileng. "Ho ne ho le bohlokoa ho rona ho hlahisa mekhoa e mecha ea ho sebetsa ka masela a marang-rang le a theknoloji e phahameng, ha re ntse re boloka botle ba liaparo tsa seterateng," ho bolela mothehi-'moho le eena Antoni d'Esterre.
Pokello e kenyelletsa li-sweatshirts, li-t-shirts, litlhōrō tsa litanka le lifupi ka har'a mebala e saenneng ea brand e ntšo le e tšoeu. Mass Luciano oa soma "Re batla ho hlahisa mebala le litaele tse ncha selemong sena: Ke nahana hore mohlomong borikhoe ba ka ntle le borikhoe bo botala ba sesole, boputsoa ba heather le boputsoa ba metsing ...'
MASSBRANDED ke lets'oao le phahameng la liaparo tsa seterateng bakeng sa banna ba batlang ho apara ka mokhoa o itekanetseng ntle le ho apara. Setaele se seng le se seng se etselitsoe ho rarahana, se phutholohile ebile se bonolo ho kopanya le mefuta e meng, ho nka lits'ebeletso tsa letsatsi le letsatsi le ho li fetola likotoana tsa polelo tseo ho leng bonolo ho li apara. Kaha e hapile sehlooho sa Lane Crawford sa 'The Next New Menswear Designer' ka 2016, lebitso lena le ntse le tsoela pele ho ba lentsoe le tsoelang pele le le nang le tšusumetso fesheneng.
MASSBRANDED e rekisoa inthaneteng ho massbranded.com mme e fana ka thomello ea mahala ho liodara tsohle lefatšeng ka bophara.
MASISA LUCIANO
Mass Luciano o sebelitse indastering ea feshene ka lilemo tse fetang 15, a rala lihlahisoa tsa machabeng tse kang GUESS, Rock & Republic ka Victoria Beckham le Lee Jeans. Ha a tsoa Puerto Rico, o kile a lula le ho sebetsa Los Angeles, Florence 'me hona joale Hong Kong e le Mookameli oa Pōpo oa MASSBRANDED.
ANTONI d'ESTERRE
Antoni d'Esterre o tsoa semelong sa papatso, a sebelitse le Saatchi & Saatchi, Leo Burnett le Publicis. Ha a le moo o ile a laola botle ba machaba le mekhoa ea bophelo e kang Lancôme, Cartier, Ray-Ban, Biotherm le Vidal Sassoon. Ke sets'oants'o se ntseng se tsoela pele seo mosebetsi oa hae o hlahileng ho HUF Magazine, Narcissus, DNA, Kaltblut, Plug Magazine le Time Out.
Haeba u rata u ka etela mosebetsi oohle oa Antoni d'Esterre:
Setšoantšo sa Antoni d'Esterre @theadddproject
Mehlala Dan Bevan @strongjaws & Brent Hussey @husseylife
Setaele Mass Luciano @massluciano
'Me u seke oa lebala ho reka pokello e ncha ho:
Liaparo MASISA @mass_branded
massbranded.com
BolokaSave