Iindaba ezinkulu kwi URalph Lauren Ihlabathi kukufika kwePolo yevenkile entsha. Imiselwe ukuvulwa ngalo Agasti, i-stand-alone flagship, kwi-Fifth Avenue kunye ne-56th Street, iya kuba likhaya elinemigangatho emininzi lentsana esele ikhulile kunendlwane yayo. I-Polo inokuba indala kuneelebhile ezilungiselelwe ukwabelana ngesithuba kunye nosapho lukaRalph Lauren, kodwa ukuba nengqondo kwayo kwangaphambili kuyenze yabonakala ngathi ngumzalwana omncinci. Kodwa ungaphazami, iPolo ayincinci nangayiphi na indlela. Ngumbhemo. Indawo eza kuhlala kuyo ngaphambili yayilikhaya likaDisney, kwisakhiwo sikaCoke. Oko kuyalingana. I-Ralph yi-megabrand phakathi kwe-megabrand.
Ukujonga ngokutsha iPolo kwindawo yokuzingela i-frat house-cum-hunting ileyibhile idala kwigumbi layo lokubonisa, iyakukhumbuza ukuba umdala njengoko umgca unjalo, uye waphila kakuhle. (Ayizukungena nakwimozulu esetyenziswa ngobunono, yithi, ijacket yokucheba, ekhangeleka ngathi ineminyaka elikhulu ubudala; njengoko ummeli wakhawuleza wachaza, le nkampani yayikwinqanaba lokuqala lokusebenzisa iziphumo zokwaluphala kwimpahla.) Kuninzi ukutsha kwePolo ngenxa yendlela edityaniswe ngayo ngokungakhathali. Yonke into ebizwa ngokuba yi-preppy “classic,” ngokuyithetha, inxitywa ngaphantsi, ngaphezulu, okanye ithungelwe kwenye into. I-Cardigans ifakwe kwi-tweeds, i-hand-knits edibeneyo, i-chinos eprintiweyo. Kwaye ilizwe lePolo liza kushukunyiswa kwakhona ngokuziswa kwePolo womenswear kule kuwa. Omnye ucinga ukuba umzalwana omncinci ohamba yedwa uya kwamkela ithuba lokuba namantombazana kwigumbi lakhe.
Ngeli xesha, i-Purple Label kunye ne-Black Label ziyaqhubeka nokuphuhlisa. I-CEO ye-Fortune 500 eyenza i-wax ye-Purple ingazibandakanya kwikhola yokumisa esibhakabhakeni ngomsebenzi kunye ne-sweatpant ye-cashmere ngempelaveki-nto leyo ebaluleke kakhulu yokholo, lixesha kuphela eliya kuxela. Ngelixa i-Purple izisa iisuti ze-tartan ezinamaqhekeza amathathu eeholide, i-Black Label, eyona "yaseYurophu" (funda: incinci, ithambile, kwaye ayilungiswanga) ye-RL stable, imnyama kwaye ilula. Phakathi kwe-denim eboniswe nge-haberdashery, kunye ne-haberdashery eboniswe nge-denim, iibhatyi ezinamagxa athambileyo kwiliso lentaka kunye ne-micro-houndstooth zazivelele. Ukusuka kwiDisney ukuya kwi-Euro, uRalph Lauren ujikeleza ihlabathi.
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