Ngokungafani nezethulo eziningi zemfashini, ama-A.P.C.anamandla okwenza ubuciko. Le sizini kumele ibonwe ngokusemthethweni lapho kuzwakala ukuthi ngaphezu kokulandisa okujwayelekile komsunguli uJean Touitou mayelana nezinto azithanda ngezikhathi ezithile, uKanye West uzobe ekhona ukuze anikeze incazelo mayelana nokusebenzisana kwakhe okuqhubekayo nohlobo lwaseFrance. (Amahemuhemu okuthi ingoduso yakhe izoba khona anezela enjabulweni kodwa abonakala engenasisekelo.) Ithemba lezikhulumi ezimbili zengqephu ezingahleliwe ezizophuma lalimangalisa. Cishe kunomsebenzi wesibili onenzuzo wokugxambukela ngakunye kusekethe yezinkulumo.
UTouitou ukhulume kuqala. Wamukele indima yakhe njengoprofesa wesitayela ogqamile, futhi ikheli lakhe, eliboniswa amamodeli ambalwa eqoqo le-A.P.C.'s Fall, laliwukungahloniphi ubuhle. Wabiza imimoya yamadoda amane awabheka njengama-paragon aleli fomu: Yves Saint Laurent (ngesitayela sakhe kuleli cala, hhayi amaqoqo akhe), uMarcel Proust, uKurt Cobain, noMarc Jacobs (i-gymnification yangaphambi kwe-mid-career). Ubuhle baseSaint Laurentian babunobuhle obufanele, ihembe nothayi, nakuba ukubukeka kwejazi elilodwa kwakusikisela ukuzijabulisa kwakhe kwaseNyakatho Afrika. U-Touitou waze wathuma abenzi bezingilazi ze-YSL eziwuphawu, i-Maison Bonnet, ukuthi bakhiqize izitayela ezimbalwa ezifanayo eziwunxande ze-A.P.C. I-Proust yayimelwe amajazi asinwe ngoboya, kanti uJacobs noCobain, izinsika ezingamawele ze-grunge, amajini adwetshiwe adwetshiwe kanye namahembe angaphezulu kwefulaneli agqokwa axega. "UMarc wayenesitayela sakhe ngaphambi kokuba abe isihlabani se-yoga," kusho uTouitou. “Nginalokhu kulangazelela uMarc. Wayebukeka njengothisha wesayensi yezifundo zemilo ePrinceton, eNew Jersey.” Ngaphandle kwama-jean lapha, okunye okubalulekile okwathathwa esethulweni kwakuwumyalo kaTouitou wokuthi angagqoki idenim ngaphezu kosuku olulodwa kuzo zonke ezimbili. "Lokhu ngikubiza ngokulwela ilungelo lakho lokungagqoki amajini."
Lapho uWest efika ezokhuluma, egqoke ihembe likaThom Browne ayelenze ngokwezifiso ngokusika imikhono nokhololo, wathatha indima yomfundi othobekile kuprofesa kaTouitou. "Nginemfundo yemfashini ephansi ngempela, ngoba ngesikhathi ngiya kuLouise Wilson futhi ngicela ukuya eCentral Saint Martins, wangitshela ukuthi ngeke ngikwazi ukuya esikoleni," etshela isixuku. USolwazi Wilson ngokusobala wazizwa edume kakhulu ukuba angabhalisa. "Ngakho-ke," kuqhubeka uWest, "kwadingeka ngifunde ngezingubo nge-Style.com no-Tommy Ton kanye ne-shit enjalo."
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