Ilebula yedenim yaseMelika i-Lucky Brand iphinda ibhalise imodeli ehamba phambili u-Sean O'Pry ukuze asinikeze ukubuka kuqala kweqoqo layo lekwindla lika-2013. Esibonisa izitayela eziyisikhombisa ezifakwe emnikelweni wakamuva we-Lucky Brand, u-Sean akahluleki ukuhlaba umxhwele ochungechungeni lokubukeka okungavamile kwesizini ezayo. Egqoke amahembe ahloliwe, ama-cotton tees kanye nemiklamo ye-knitwear, ngaphandle kokukhohlwa isiginesha ye-Lucky Brand i-jeans ehlanjululwe, u-Sean wembula ikhabethe elisebenzayo elikhokhela isitayela saseMelika sakudala, kodwa lokho ngesikhathi esifanayo kuveza isimo sengqondo sokuhlubuka.