I-MASSBRANDED, uphawu oluphezulu lwempahla yesitalato yamadoda afuna ukunxiba ngokukhululekileyo ngaphandle kokunxiba, isungule ingqokelela yayo yesithathu enesihloko esithi ‘Off-Duty’.
Umyili weMisa uLuciano uyaqhubeka ephenjelelwa ebuntwaneni bakhe kwintsapho yasemkhosini; ngeli xesha lifumana inkuthazo kwiyunifomu yoqeqesho lomzimba esetyenziswa ngabasebenzi benkonzo ngexesha lokuzilolonga, uqheliselo kunye nexesha elingaqhelekanga lokungaphangeli. “Bendifuna ukuchaza kwakhona ukudinwa emkhosini kumadoda azithembileyo angoyikiyo ukugqama,” utshilo uLuciano. ‘Isitayile ngasinye sayilwa njengohlobo lweyunifomu, eneseti ezinokunxitywa kunye okanye zixutywe ngokwahlukileyo nezinye iziqwenga ezivela kwingqokelela.’
Iphefumlelwe ngumgca wokuqala we-mesh sweatshirt ukusuka kwingqokelela yokuqala, i-MASSBRANDED's signature mesh series ihlaziywe ngezitayile ezi-6 ezitsha, kuquka ne-ENDO enemikhono emfutshane. I-ENDO yenziwe ngamalaphu amabini ahlukeneyo, umphambili ubeke ngokucwangcisiweyo iipaneli zemesh ezifihla kwaye ziveze into engaphantsi, ngelixa umva unejezi eqinileyo ebotshiweyo eyolula ukuthuthuzela okongeziweyo. "Kwakubalulekile kuthi ukuba siphuhlise iindlela ezintsha zokusebenza kunye ne-mesh kunye ne-high-tech teknoloji, ngelixa sigcina i-aesthetics ye-brand ye-streetwear brand," kusho umseki-qabane u-Antoni d'Esterre.
Ingqokelela ibandakanya i-sweatshirts, i-t-shirts, i-tank top kunye ne-shorts kwi-brand signature color of black and white. UMass Luciano uyaqhula "Sijonge ukwazisa imibala emitsha kunye nezitayile kulo nyaka: Ndicinga ukuba mhlawumbi iimpahla zangaphandle kunye neebhulukhwe zebhulukhwe eluhlaza yomkhosi, i-heather grey kunye neblue blue...'
I-MASSBRANDED luphawu oluphezulu lwesitrato lwamadoda afuna ukunxiba ngokungakhathali ngaphandle kokunxiba. Isitayile ngasinye siyilelwe ukuba siguquguquke, sikhululeke kwaye kulula ukuxubana nezinye iibrendi, sithatha iziseko zemihla ngemihla kwaye zijike zibe ziziqwengana zengxelo ekulula ukuzinxiba. Emva kokuba uphumelele isihloko sika-Lane Crawford's 'The Next New Menswear Designer' ngo-2016, uphawu luyaqhubeka ukuba lilizwi eliqhubela phambili kunye nefuthe kwifashoni.
I-MASSBRANDED ithengiswa kwi-intanethi kwi-massbranded.com kwaye ibonelela ngenqanawa yasimahla kuzo zonke iiodolo kwihlabathi liphela.
UMASIPALA LUCIANO
UMass Luciano usebenze kumzi mveliso wefashoni iminyaka engaphezu kwe-15, eyila iibrendi zamazwe ngamazwe ezifana neGUESS, Rock & Republic nguVictoria Beckham kunye noLee Jeans. Imvelaphi yasePuerto Rico, uye wahlala kwaye wasebenza eLos Angeles, eFlorence kwaye ngoku eHong Kong apho enguMlawuli woBuchule beMASSBRANDED.
ANTONI d’ESTERRE
U-Antoni d'Esterre uvela kwimvelaphi yentengiso, esebenze noSaatchi & Saatchi, Leo Burnett kunye nePublicis. Apho walawula ubuhle bamazwe ngamazwe kunye neendlela zokuphila ezifana neLancôme, Cartier, Ray-Ban, Biotherm kunye neVidal Sassoon. Ungumfoti ozayo-ozayo omsebenzi wakhe uvele kwi-HUF Magazine, i-Narcissus, i-DNA, i-Kaltblut, i-Plug Magazine kunye ne-Time Out.
Ukuba uyathanda ungandwendwela wonke umsebenzi we uAntoni d’Esterre:
Ukufota uAntoni d'Esterre @theadddproject
Iimodeli zikaDan Bevan @strongjaws kunye noBrent Hussey @husseylife
Isitayile Mass Luciano @massluciano
Kwaye ungalibali ukuthenga ingqokelela entsha apha:
Impahla ye-MASS @mass_branded
massbranded.com
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