Uku kugwa, Diesel na Nikola barimo kwandikisha igisekuru gishya cya ba ambasaderi b'ikirango n'abayobozi b'imyambarire badatinya munsi ya bendera ya #DIESELREBOOT.
#DIESELREBOOT numushinga wa mbere wa Nicola nkumuyobozi wubuhanzi wa Diesel: mumezi make ashize Diesel yatangaje ko ihari kuri Tumblr muburyo budasanzwe (( Yamazaki.tumblr.com ) gukusanya umuryango wibintu bishya kandi byintwari haba kurubuga kimwe no kwakira isi itigeze ibaho kwisi yose "tumblr guhura".
Ubu buryo bushya bwo kwishimira guhanga ubu ni intandaro yo kwiyamamaza kwa FW13, gutumira nkibyingenzi byingenzi bamwe mubatwara ADN ya Diesel ibice byibanze: ubwisanzure, umwimerere, na cyane cyane ubutwari.
Abakinnyi bagizwe nabantu 18 batandukanye, uhereye kumuhanda wa Bronx wumuhanzi wa graffiti wijimye wijimye (Michelle Calderon) kugeza kumukinyi wamamaye wumuyapani uzwi cyane (Kiko Mizuhara), uhereye kuri DJ utoroshye (Bob Rifo) kugeza kumugore Olympian yahinduye moderi yumugabo (Casey Legler). Umuntu wese wafotowe yishushanyijeho muri Diesel denim nimpu - ibirango byingenzi - byashizweho na Nicola Formichetti.