Txoj haujlwm zais cia tau nthuav tawm, lub tsev hauv Zurich tau tshaj tawm lub npe tshiab hu ua Vtmnts nrog kev sau ntawm 100 zoo li.
Daim ntawv lo tau tshaj tawm nws thawj qhov saib, lub tsho tiv no nrog daim npav kuaj hauv TV thiab cov ris xim av, ntawm nws tus account Instagram tshiab, @vetements_secret_project. Hauv email, lub tuam txhab tau xa ib qhov txuas rau 100 zoo li thiab cov ntawv cog lus sau tseg yuav ua raws li hmo ntuj.
"P.S.: 100 zoo li sawv cev rau peb 100 feem pua kev cog lus rau kev lag luam no," nws hais. Tsis muaj cov ntsiab lus ntxiv tam sim ntawd.
Qhia txog cov txiv neej ua qauv, cov khoom sau suav nrog cov ris tsho luam tawm nrog cov lej cim thiab cov lej 83 836 36 87. T-shirts muaj cov npe poj niam txiv neej xws li "Nws / Nws, "Nws / Nws" thiab "Lawv / Lawv," thaum lub hoodie them tribute rau 1980s movie "Rov qab mus rau lub neej yav tom ntej."
Lub vev xaib tshwj xeeb Txoj Cai Zam tau tshaj tawm thaum lub Plaub Hlis tias Vetements tau xa mus rau 25 daim ntawv thov kev lag luam los siv Vtmnts cim rau txhua yam ntawm cov khaub ncaws, khoom siv thiab cov khw muag khoom muag rau cov tshuaj tsw qab, tsom iav thiab cov hniav nyiaj hniav kub, ua rau kev xav tias lub hom phiaj tau hloov nws lub npe.
"Qhov kev hloov pauv lub npe tuaj yeem ua rau muaj kev nkag siab zoo vim yog lub hom phiaj nyuaj hauv kev sau npe cov cim lag luam rau nws lub npe nyob rau hauv lub xeev tam sim no," sau tseg tias Vetements tau ntsib "qhov tseem ceeb thawb rov qab" los ntawm US Patent thiab Trademark Office, lossis USPTO, nyob rau hauv teb rau daim ntawv thov mus rau npe Vetements rau siv ntawm khaub ncaws thiab e-lag luam.
Tus kws lij choj USPTO tau txiav txim siab ua ntej tsis kam sau npe vim tias daim ntawv thov-rau npe tsuas yog piav qhia, raws li kev txhais lus Askiv ntawm lub npe, uas txhais tau tias "cov khaub ncaws" ua lus Fab Kis, Txoj Cai Zam tau tshaj tawm. Vetements tsis tau hais txog cov lus xaiv ntawm rebranding.
Tshaj tawm qhov kev tshaj tawm ntawm nws lub npe tshiab lub hli tas los, lub tsev nyob hauv Zurich tau hais tias nws yog thawj kauj ruam hauv kev tsim "tus qauv tshiab ntawm qhov kev sib koom ua ke yuav zoo li cas."
"Nws yog lub sij hawm los twv, ua tej yam txawv," Guram Gvasalia, cofounder thiab tus thawj coj ntawm Vetements, hais rau WWD.
Nws hais tias cov khoom sau yuav muaj qhov zoo nkauj txawv ntawm Vetements, tau tshoov siab los ntawm cov txiv neej hnav thiab cov lej sartorial, tab sis yuav "hais lus rau txhua tus poj niam txiv neej." Nws yog ib feem ntawm lub platform tshiab hu ua Gvasalia Family Foundation, uas yuav muab kev cob qhia, kev tsim kho, kev tsim khoom, cov saw hlau, kev faib khoom thiab kev txhawb nqa nyiaj txiag.
Ntxiv rau lub platform yav tom ntej tej zaum yuav tsis tas yuav nyob hauv kev zam, Gvasalia tau hais tias, nco ntsoov tias Vetements tsis ntev los no tau txuas ntxiv nws lub npe rau hauv cov zaub mov los ntawm kev nthuav tawm lub npe burger nrog Moscow zam khw muag khoom KM20.
Tsim muaj xyoo 2014, Vetements thiab nws tus tsim cofounder Demna Gvasalia tau txais txiaj ntsig zoo nrog qhov ua rau muaj kev sib tw hauv kev zam. Demna Gvasalia tau tawm ntawm Vetements hauv 2019 thiab tam sim no tsom mus rau Balenciaga, uas nws tau ua tus thawj coj muaj tswv yim txij li xyoo 2015.
"Nws yog lub sij hawm los twv, ua tej yam txawv," Guram Gvasalia, cofounder thiab tus thawj coj ntawm Vetements, hais rau WWD hauv kev xam phaj rau yav tsaus ntuj hnub Friday, thaum lub tsev nyob hauv Zurich tau tshaj tawm cov yeeb yaj kiab luv luv los ntawm kev hloov pauv tshiab. sau thaum lub sij hawm feem ntau digital version ntawm Paris Txiv neej Fashion Week.
Cov yeeb yaj kiab, qhia txog qhov xwm txheej ntawm cov nroog niaj hnub no, cov chaw tsim khoom siv high-tech thiab lub khw muag khoom lag luam uas cuam tshuam nrog cov paj tawg paj, xaus nrog lub ntsej muag ci ntsa iab nrog rau hnub tso rau "qhov project zais cia."
Gvasalia tsis kam lees lub npe lub npe, tab sis hais tias cov khoom sau yuav muaj qhov zoo nkauj txawv ntawm Vetements, tau txais kev tshoov siab los ntawm cov txiv neej hnav thiab sartorial codes, tab sis yuav "hais lus rau txhua tus poj niam los txiv neej."