Iphrojekthi eyimfihlo iyavezwa, indlu ezinze eZurich yethule uhlobo olusha olubizwa nge-Vtmnts neqoqo lokubukeka okungu-100.
Ilebula ifake ukubukeka kwayo kokuqala, ijezi elinephethini yekhadi lokuhlola likamabonakude kanye namabhulukwe ansundu, ku-akhawunti yayo entsha ye-Instagram, @vetements_secret_project. Ku-imeyili, uhlobo luthumele isixhumanisi sokubukeka okungu-100 futhi amanothi eqoqo athenjisiwe azolandela ngobusuku obubodwa.
"I-PS: I-100 ibonakala imele ukuzibophezela kwethu kwamaphesenti angu-100 kulo mkhakha," kusho. Ayikho eminye imininingwane etholakale ngokushesha.
Kuboniswa ikakhulukazi kumamodeli wesilisa, iqoqo lalihlanganisa izingubo ezinyatheliswe ezinamabhakhodi kanye nezinombolo 83 836 36 87. Izikibha zazinezabizwana zobulili njengokuthi “She/Her, “He/ Him” kanye “They/Them,” kuyilapho ihoodie. ikhokhele ifilimu yango-1980 ethi “Back to the Future.”
Isizindalwazi esikhethekile iThe Fashion Law yabika ngo-April ukuthi Vetements babefake izicelo zophawu lokuhweba ezingaphezu kwezingu-25 zokusebenzisa uphawu lwe-Vtmnts kuyo yonke into kusukela ezingutsheni, izesekeli namasevisi ezitolo zezitolo kuya kumakha, okokugqoka kwamehlo nobucwebe, okuholele ekuqageleni ukuthi uhlobo lushintsha igama lalo.
"Ukushintsha kwegama okucatshangelwayo kungase kube nengqondo uma kubhekwa ubunzima bomkhiqizo ekuqongeleleni ukubhaliswa kwezimpawu zokuhweba zegama lalo esimweni esikuso," isiza sabhala, siphawula ukuthi i-Vetements ibhekane "nokucindezela okukhulu" okuvela e-US Patent and Trademark Office, noma i-USPTO, ekuphenduleni izicelo zokubhalisa ama-Vetements azosetshenziswa kwezimpahla zokugqoka kanye ne-e-commerce.
Ummeli ohlolayo we-USPTO wenqabile ukubhaliswa ngezizathu zokuthi umaki ofake isicelo wawuchaza nje, ngokusekelwe ekuhunyushweni kwegama lesiNgisi, okusho ukuthi "izingubo" ngesiFulentshi, kubika i-Fashion Law. AbakwaVetements abakaphawuli ngamahlebezi okuthi kushintshwe igama.
Imemezela ukwethula uhlobo lwayo olusha ngenyanga edlule, le ndlu ezinze eZurich ithe kuyisinyathelo sokuqala sokwenza “inguqulo entsha yokuthi i-conglomerate ingabukeka kanjani.”
"Sekuyisikhathi sokuqunga isibindi, ukwenza izinto ezihlukile," kusho uGuram Gvasalia, umsunguli kanye nesikhulu esiphezulu seVetements, etshela iWWD.
Uthe leli qoqo lizoba nobuhle obuhlukile kokwaVetements, obugqugquzelwa ukugqokwa kwamadoda namakhodi okubhuqa, kodwa “lizokhuluma nabo bonke ubulili.” Iyingxenye yenkundla entsha ebizwa ngokuthi i-Gvasalia Family Foundation, ezohlinzeka ngokuqondisa, ukuthuthukiswa kobuchwepheshe, ukukhiqiza, uchungechunge lokuhlinzeka, ukusatshalaliswa nokusekelwa ngezimali.
Ukwengezwa kwenkundla esikhathini esizayo kungase kungabi sembonini yezemfashini, kusho uGvasalia, ephawula ukuthi iVetements isanda kunweba uhlobo lwayo ekudleni ngokwethula ibhega enophawu nomthengisi wemfashini waseMoscow i-KM20.
Yasungulwa ngo-2014, i-Vetements kanye nomsunguli wayo wokuklama u-Demna Gvasalia batuswa kabanzi ngokubangela ukuthambekela kwezingubo zasemgwaqweni kwezemfashini. U-Demna Gvasalia ushiye phansi i-Vetements ngo-2019 futhi manje usegxile e-Balenciaga, lapho abe ngumqondisi wezobuciko kusukela ngo-2015.
"Sekuyisikhathi sokuzama ukwenza izinto ezehlukile," kusho uGuram Gvasalia, umsunguli kanye nesikhulu esiphezulu seVetements, etshela i-WWD engxoxweni ngoLwesihlanu kusihlwa, lapho indlu ezinze eZurich ikhipha ividiyo emfushane yamahlaya esikhundleni sentsha entsha. iqoqo ngesikhathi senguqulo yedijithali kakhulu ye-Paris Men's Fashion Week.
Isiqeshana, esibonisa izigcawu ezilokozayo zamadolobha esimanje, izimboni zobuchwepheshe obuphambili kanye nesitolo sokuthenga esihlanganiswe nezimbali eziqhakazayo, siphetha ngeso elicwayizayo elimbozwe usuku lokwethulwa “kwephrojekthi eyimfihlo.”
UGvasalia wenqabile ukuqamba igama lomkhiqizo, kodwa wathi iqoqo lizoba nobuhle obuhlukile kokwaVetements, ligqugquzelwe ukugqokwa kwamadoda namakhodi okubhuqa, kodwa "lizokhuluma nabo bonke ubulili."