A na-ekpughere ọrụ nzuzo a, ụlọ Zurich ewepụtala akara ọhụrụ akpọrọ Vtmnts nwere nchịkọta 100 anya.
Akara ahụ biputere ọdịdị mbụ ya, sweta nwere ụkpụrụ kaadị ule telivishọn na uwe ogologo ọkpa, na akaụntụ Instagram ọhụrụ ya, @vetements_secret_project. Na ozi-e, ika ahụ zigara njikọ maka anya 100 na ndetu nchịkọta nkwa ga-esochi otu abalị.
"PS: 100 anya na-anọchite anya nkwa anyị 100 na ụlọ ọrụ a," ka o kwuru. Enweghị nkọwa ọzọ dị ozugbo.
E gosipụtara isi na ụdị nwoke, nchịkọta ahụ gụnyere uwe ndị e bipụtara na koodu mmanya na nọmba 83 836 36 87. T-shirts nwere aha nwoke na nwanyị dị ka "She/Her, "He/Him" na "Ha / Ha," mgbe hoodie. turu ụtụ maka ihe nkiri 1980 "Back to the Future."
Weebụsaịtị pụrụiche Iwu Ejiji kọrọ n'April na Vetements etinyela akwụkwọ karịa ngwa ụghalaahịa 25 iji akara Vtmnts n'ihe niile site na uwe, ngwa na ọrụ ụlọ ahịa na-ere ahịa ruo na isi ísì, akwa anya na ọla, na-eduga n'ịkọ nkọ na ika ahụ na-agbanwe aha ya.
"Mgbanwe aha echiche nwere ike nwee ezi uche n'ihi na ika ahụ siri ike ịchịkọta ndebanye aha ụghalaahịa maka aha ya na ọnọdụ ọ dị ugbu a," saịtị ahụ dere, na-ekwupụta na Vetements echewo "nkwụghachi azụ dị ukwuu" site na US Patent and Trademark Office, ma ọ bụ USPTO. na nzaghachi ngwa iji debanye aha Vetements maka iji uwe na e-azụmahịa.
Onye ọka iwu na-enyocha USPTO buru ụzọ jụ ndebanye aha ahụ n'ihi na akara ahụ etinyere bụ naanị nkọwa, dabere na nsụgharị Bekee nke aha ahụ, nke pụtara “akwa” na French, Iwu Ejiji kọrọ. Vetements ekwubeghị okwu banyere asịrị nke rebranding.
N'ịkpọsa mwepụta nke akara ọhụrụ ya n'ọnwa gara aga, ụlọ nke Zurich kwuru na ọ bụ nzọụkwụ mbụ n'ịmepụta "ụdị ọhụrụ nke ihe ụlọ ọrụ nwere ike ịdị ka."
"Oge erugo ịmaja, ime ihe dị iche," Guram Gvasalia, onye rụpụtara ya na onye isi ọrụ Vetements, gwara WWD.
O kwuru na mkpokọta a ga-enwe ọmarịcha dị iche na Vetements, nke sitere na uwe ụmụ nwoke na koodu sartorial, mana ọ ga-agwa “mmadụ niile.” Ọ bụ akụkụ nke ikpo okwu ọhụrụ a na-akpọ Gvasalia Family Foundation, nke ga-enye ndụmọdụ, mmepe teknụzụ, mmepụta, ụdọ ọkọnọ, nkesa na nkwado ego.
Mgbakwunye na ikpo okwu n'ọdịniihu nwere ike ọ gaghị abụrịrị na mpaghara ejiji, Gvasalia kwuru, na-ekwupụta ka Vetements si gbasaa akara ya n'oge na-adịbeghị anya na nri site na ịmalite burger nwere akara na onye na-ere ahịa ejiji Moscow KM20.
Tọrọ ntọala na 2014, Vetements na onye rụpụtara ya bụ Demna Gvasalia bụ ndị a na-ekwupụta na ha kpalitere ụdị ejiji n'okporo ámá na ejiji. Demna Gvasalia gbapụrụ na Vetements na 2019 ma lekwasịrị anya ugbu a na Balenciaga, ebe ọ bụbu onye isi ihe okike kemgbe 2015.
Guram Gvasalia, onye nchoputa na onye isi oche nke Vetements, gwara WWD na N'ajụjụ ọnụ na mgbede Fraịde, mgbe ụlọ ndị Zurich wepụtara obere vidiyo teaser n'ọnọdụ ọhụrụ. nchịkọta n'oge kacha dijitalụ ụdị nke Paris Men's Fashion Week.
Ihe nkiri a, nke na-egosi ihe nkiri na-adọrọ adọrọ nke obodo ọgbara ọhụrụ, ụlọ ọrụ ọgbara ọhụrụ na ebe nlele nnukwu ụlọ ahịa nke nwere ifuru na-ama ifuru, mechiri ya na nku anya na-egbu maramara nke kpuchiri ụbọchị mmalite maka “ọrụ nzuzo.”
Gvasalia jụrụ ịkpọ aha ika ahụ, mana o kwuru na nchịkọta a ga-enwe ọmarịcha dị iche na Vetements, nke sitere na uwe ụmụ nwoke na koodu sartorial, mana ọ ga-agwa “mmadụ niile.”